Vili Hyrkäs
GTM / Growth Lead
Operator. Shipper.
Track Record
Organic Growth & Loops
I don’t rent audiences from Mark Zuckerberg; I build organic distribution engines that own them. Scaled Matilda Media’s programmatic short-form video pipeline to 28M organic views in just 6 months. This was done in the iGaming affiliate niche, one of the most aggressively competitive and highly-regulated environments online. Zero budget, pure distribution loop mechanics.
Bias to Action
I code, automate, and ship. I don’t build decks or wait for alignment meetings. I leverage LLMs to script custom scrapers and pipelines, host 24/7 infrastructure on my own local Raspberry Pi via Cloudflare tunnels, and deploy n8n automation workflows to capture market opportunities in real-time. If it needs testing, it goes live tonight.
Low Ego
I spent 11 years as a criminal and domestic violence mediator and 15 years in specialized disability care. When your daily job has been de-escalating raw, high-stakes human crises, corporate marketing egos and “menial” operational tasks are a walk in the park. I do whatever is required to get the results. No task is beneath me.
Something Else
The #gämblerscast Play
When our programmatic short-form loop started going viral, the comment sections accumulated high-velocity spam and toxicity, which typically signals negative quality and kills platform algorithms.
I built a custom programmatic sentiment moderation bot to triage and clean comments in real-time.
Preserved the engagement rate, kept the platform algorithms pushing the content, and successfully maintained the loop to hit 28M views without spending a single euro on ads.